"Not using a professional home stager in the current real estate market is like leaving money on the table
in the sale of your home"
Although professional staging is a relatively new industry, people have been fixing up their homes in anticipation to sell for decades. These days, due to the incredible number of fixer upper, flipping and remodeling show, home buyers expect the model home look in every purchase. So it is important that you stay competitive with your other home sellers. If you are unsure if staging is for you, below are some of the most frequently asked questions.
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. A professional home stager is an unbiased third party opinion on the home. They can highlight its assets and downplay its flaws. HSR Certified Stagers' clients get an average 10% more for their home.
Why can't I just stage my own home?
Unfortunately home sellers cannot view their homes objectively. Why? Because our homes are like our children, we don’t always see all of its flaws and we get use to them. Realtors on the other hand do have the time or resources to properly stage a home like someone who does it for a living.
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics).
Can't home buyers use their imagination and look past my decor or empty rooms?
Only 10% of home buyers can actually visualize the potential of a home and most of these buyers are actually "investors" or "flippers" who will negotiate the price down as low as they can. In our Consultation walk through, I will identify the negative and positive factors of your home, so that you can do simple fixes to maximize your return.
How much does it cost?
For as little as $200, you can have a detailed report of our recommendations and strategies to get the most for your home. After that, packages for the labor to stage vary. Please see our Services page for more details.